Vibrant Body Company wanted to stand out as a health conscious alternative in a tired, overly sexualized industry: women’s intimates. Without letting go entirely of sexy, I strategized content that would appeal to women of all ages, and would promote the brand’s philanthropic mission of battling breast cancer. Together with a fresh palette, we were able to maintain the softness of a women’s intimates company while giving them that the bold edge they needed to stand out.